Our Story


Cosy Boutique's story begins with a stay-at-home mum and her baby boy, nestled in the rural beauty of Northland, New Zealand. By choosing to shop with us, you're supporting a little rural family as we strive to create a cosy childhood for our son and share our passion for natural, comfortable clothing with families like yours.

As a mother, I hold the goal of providing a warm and nurturing environment for my child close to my heart. I noticed a lack of options when it came to baby sleepwear and toddler pyjamas. The choices were either too expensive, poorly made, or simply unappealing. And when I did stumble upon something I liked, it always seemed to be out of stock! This frustration led me to realize that there was a need for something better.

Additionally, the increased use of polyester in children's wear (and apparel in general) saddened me. I believe in the importance of wearing natural, breathable materials, especially for our littlest ones. Our children deserve to be dressed in nature's best, allowing their delicate skin to breathe and thrive.

With a dream of dressing my (big) baby boy in cosier clothes and a mission to supply sweet and simple childrens-wear to others, I founded Cosy Boutique in 2023. Our journey began with a vision to revolutionize the market by offering high-quality, thoughtfully designed clothing made with organic cotton at affordable price points.

At Cosy Boutique, we are dedicated to providing you and your little ones with a delightful shopping experience. We carefully craft our collections to ensure that each piece is not only stylish but also made with love and attention to detail. Our priority is to offer cosy and comfortable clothing that both parents and children will adore.

Join us in our revolution and embrace the beauty of dressing your child in the finest, most natural materials. By supporting us, you're not only helping a little rural family in Northland, but also spreading the message of sustainable, breathable clothing for our precious little ones (and beyond). Together, let's create cosy childhoods and celebrate the joy of dressing our children in nature's best.

Thank you for being a part of our story ~ Madi x